Listen Here
This episode is jam-packed with practical tips you can implement today to up your “reaching out” game. From what makes the perfect email subject line to things you should always (and never) include in the body of an email, we dive deep into the anatomy of a solid outreach attempt (personal examples of past failures and wins definitely included!)
Molly Beck is founder of the podcast creation site Messy Bun; the author of the business book Reach Out; the creator of the lifestyle blog Smart, Pretty & Awkward; a regular contributor to Forbes; and a marketing expert who provides digital strategies for companies including Venmo, Rice University, and Hearst.
This Episode Includes:
Molly’s wake-up call from an acquaintance who seemed to “have it all”
Where to start when reaching out: who should you contact?
Jen describes her two main outreach fears
Why it can sometimes be dangerous to meet your heroes
Jen details the moment she risked pressing “send” to connect with Molly years ago
Throwback to Molly’s first ever blog post
Concrete ways you can reach out today
What makes a rockstar email subject line
Email DO’s and DON’Ts (hint: never ask to “pick someone’s brain”)
Jen’s past email faux pas
Meeting mentors (and why Molly says to never call them that to their face)
Reaching out in person vs. behind a keyboard
Critiquing past emails Jen sent Molly
More about Messy Bun: a site created to help new podcasters share their story
LINKS:
Molly’s book: Reach Out: The Simple Strategy You Need to Expand Your Network and Increase Your Influence, available at Amazon, Target.com, everywhere books are sold (I mean not really but you get the idea)
Messy Bun: Messy Bun;
Molly’s lifestyle blog: Smart, Pretty & Awkward
Molly’s personal website: www.msmollybeck.com
Get Social with Molly: